Digital accessibility and inclusive communications
Write persuasive, benefit-driven copy that clearly communicates the value of your offer and encourages visitors to take action. Focus on how your offer solves their problems or fulfills their needs.
Messaging Deep Dive: Disaster Resilience and Natural Defenses
December 9 @ 11am PT/2pm ET
From fire to flooding, climate disasters and extreme weather are getting more frequent and severe. Are you wondering about public opinion on the government’s role in disaster resilience? Or how to turn that concern from extreme weather into support for natural defenses like protecting parks, forests, and wetlands?Join the Water Hub and Climate Advocacy Lab for an in depth research discussion. In this webinar, we will share results from our recent Audience Understanding survey and Rapid Message Testing results.
Here’s what we’ll cover:
- How Climate Advocacy Lab and Water Hub are collaborating to understand public thinking about the government’s role in disaster resilience.
- Key findings and personas to better understand values and motivation of audience segments.
- Which messages were winners building support for nature-based solutions to extreme weather.
Join us on December 9 to learn more about our recent research and join the Q&A discussion to help shape future message tests.
Meet the Speakers
Kate McKenney
Kate is the Climate Advocacy Lab's Managing Director and leads the Lab's programming, having previously led the Digital Climate Coalition. She loves using data science, research, and programmatic analysis to ensure that campaigns and strategies are grounded in the places and people we are advocating for. Kate has more than a decade of experience leading digital, web, and CRM development at many nonprofit organizations, including NRDC and Free Press, and consulting for other large national advocacy organizations. Kate’s passion is for climate advocacy, but she has been known to take breaks to make cheese, coach soccer and ski with her kids in western Massachusetts.
Nicole Lampe
Nicole is Water Hub's Managing Director. She has worked in cause communications for nearly twenty years. For most of that time, she has focused on protecting environmental and public health. Prior to Water Hub, Nicole worked to expand outdoor access at the Trust for Public Land, and led the oceans and freshwater programs at Resource Media, a nonprofit PR firm. Nicole grew up in Merced, California, riding horses and raising sheep for 4H. She went on to study history at the University of California, Berkeley. She has served on the boards of High Country News, Whales of Guerrero Research Institute and Civil Conversations Project, and is an avid cook and gardener.
Sarah Bucci
Sarah is Water Hub's Director of Strategic Communications. In elementary school, Sarah got her start as a clean water advocate by painting “Chesapeake Bay Drainage: Don’t Dump” on the storm drains of her neighborhood. Today, she is a communications strategist with fifteen years of experience advancing conservation, climate, and clean water solutions. At the Water Hub, Sarah digs into narrative research, pitches media, and supports creative campaigns to make water communications more accessible and effective.
Mastering the art of media interviews
Write persuasive, benefit-driven copy that clearly communicates the value of your offer and encourages visitors to take action. Focus on how your offer solves their problems or fulfills their needs.
Messaging nature-based solutions
Write persuasive, benefit-driven copy that clearly communicates the value of your offer and encourages visitors to take action. Focus on how your offer solves their problems or fulfills their needs.